More Bleeding at HDMC

Discussion in 'Indian Motorcycle General Discussion' started by Baldhead_J, Apr 21, 2017.

  1. JayFL459

    JayFL459 Silver Member
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    I absolutely am not parting with my 4.6L V8 on this one.. The money would have to pay in labor to fix most of these newer modern models will more than make up for the fuel cost as much as I drive it .. Kind of like keeping the Dyna.. Nice to have something you can fix yourself with no damn ECM in charge .. While the Crown Vic does have an ECM it doesn't run everything like newer ones that have VVT, GDI and CVT ..


    CrownVic1.jpg CrownVic3.jpg CrownVicBelt1.png
     
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  2. Ny Mike

    Ny Mike Well-Known Member

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    @IROQUOIS - I caught a little bit of heat when I jumped over to victory in 16. Not a whole lot because I rode a lot more then most. Same with Indian. I just use to say don’t hate because your Harley can’t run with with me. And as soon as you start paying for what I ride I just mite consider going back but I doubt it ;)
     
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  3. Baldhead_J

    Baldhead_J Gold Member
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    You look like the cops! I bet everyone moves over for you.
     
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  4. will

    will Bronze Member
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    I always like those year model Crown Vic’s. Apparently they will run forever cause I still see many on the road today.
     
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  5. ndncowboy

    ndncowboy Bronze Member
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    Yeah, they would prefer not to be reminded of that little episode.
     
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  6. JayFL459

    JayFL459 Silver Member
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    [QUOTE="will, post: 126958, member: 31"]I always like those year model Crown Vic’s. Apparently they will run forever cause I still see many on the road today.[/QUOTE]

    I know of several personally that have well over 200,000 Miles between that and easy maintenance is why many Police Units still have them as well as Cab Companies .. With only 106,000 on mine got plenty miles left to go .. Does not burn a drop of oil between Oil Changes .. It is also the Panther Platform, as it's called which is the same on a lot of the Power Train parts in the Mercury Grand Marquis and the Lincoln Town Car ..
     
    #1006 JayFL459, Feb 6, 2021
    Last edited: Feb 9, 2021
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  7. HedstromIndian

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    HOG insider news former Senior VP/CFO, Harley-Davidson Inc mr. John A Olin sold 3.2m shares of HOG Stock and Current president Jochen Zeitz purchased/been given 1 million shares hog stock. Management & board been given large amount, so you know next month when dividend come out and rest of year dividend will decent.
     
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  8. Baldhead_J

    Baldhead_J Gold Member
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    I'm wondering how much capital the new electric division is going to cost to establish, run, and maintain before it achieves profitability. The separate electric bike company made sense to me but I'm not sure the electric bike division does. Of course, if I knew jackshit about finance I'd be on the crypto forums from the deck of my yacht.
     
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  9. IROQUOIS

    IROQUOIS Gold Member

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    I wonder if their is tax incentives/laws for companies making electric bikes or cars for that matter?
     
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  10. Baldhead_J

    Baldhead_J Gold Member
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    Can Harley-Davidson Jump Over The Demographic Cliff?

    by Fred Jacobs · February 17, 2021

    [​IMG]

    My love for motorcycles started when the older kid down the block came home with a badass bike when I was in middle school. He had a black leather jacket, and just looked so cool on that bike. I decided that when I came of age, I had to have one, too.

    Fast-forward to college. Not only do I not have a cycle – I don't own a car. And in Michigan, you can count the number of months when a motorcycle makes sense.

    But I remember the moment. A group of us went to the movies to see the much-talked about film “Easy Rider,” starring Peter Fonda and Dennis Hopper, along with exciting newcomer Jack Nicholson. I'm a sucker for “drop-out movies,” and this low-budget film very much summed up the mood in 1969.

    But it was the opening credits with a soundtrack featuring Steppenwolf that had me from the very beginning of the film:


    Every time, I hear “Born To Be Wild,” I flash back to the movie. And I wonder how many other Baby Boomer guys saw “Easy Rider” and walked away smitten just like I was, wanting to jump on a chopper and discover America.

    Perhaps enough to provide a sense of adventure and romance for an entire industry, especially its most well-known brand, Harley-Davidson.
    In any case, I ended up getting a Dodge Dart instead, but never forgot the power of a chopper, the open roads of America, and a great soundtrack. “Easy Rider” was a statement of rebellion, and no brand had that market cornered better than Harley-Davidson.

    For decades, its motorcycles have been brand leaders, a symbol of American know-how. From Sturgis to Daytona Beach, the hog makes a statement about its owner.

    But in recent years, the Milwaukee based company has watched its sales slide. And like so many other downturns in 2020, COVID has only served to accelerate a trend that was already well underway.

    [​IMG]
    Chart: Bloomberg
    According to Bloomberg, Harley-Davidson posted rugged sales again last year, and the forecast is for only flattish growth through the next four years – not at all what Wall Street wants to see.

    As I thought about Harley's fall from grace, it struck me its predicament resembles broadcast radio's challenges in the new millennium. After ruling the audio roost for decades, increased competition and technological innovations by other companies have pressured radio broadcasters. And of course, the pandemic hasn't helped.

    Along with a story in TheThings.com by Michael Weyer, I'm listing Harley-Davidson's problems that have clear radio overtones. In fact, I've listed a 6-pack of issues the Wisconsin motorcycle manufacturer is facing that echo radio's challenges.

    1. Harley-Davidson didn't keep up with technology – The company has that reputation for building big, heavy “old school” bikes in a moment when more people are seeking lighter, more economic, and ecologically friendlier rides.[​IMG]

    Now Harley is scrambling, hoping new investment in electrification is enough to help the company make the transition. As the Bloomberg story points out, the company will now have to pay heavily to catch up.

    Harley's inability to recognize the coming of electrification is analogous to the digital denial traditional media companies exhibited for many years. And to this day, there are broadcasters who still see digital media tools as second class citizens.

    2. Harley-Davidson has failed to serve young consumers -In true Evel Knievel style, the most famous motorcycle brand of all time may be jumping right into the demographic cliff of doom.

    [​IMG]
    YouTube
    Back to reason #1, younger consumers are more interested in commuting than they are interstate travel. And according to Weyer, they're looking at lighter, less costly bikes.

    On top of that, Harley-Davidson has image problems. Those rebels at Sturgis and other biker festivals and the “hog” lifestyle are not congruent with how Millennials and Gen Z's want to be perceived.

    Beyond the biker dudes, Harleys are also associated with aging boomers like the dudes at the top of this blog post, trying to recapture their “Easy Rider” youths. (Yes, maybe a tad like me.)

    Not unlike radio's near complete abandonment of young demographics, Harley-Davidson is “aging out,” with bleak prospects for turning its image around among up-and-coming generations.

    3. Harley-Davidson became complacent and satisfied with its success – Weyer submits the company got too comfortable with its iconic image. Nearly, 20 years ago, Matt Ragas and B.J. Bueno wrote a book, “The Power of Cult Branding,” and Harley was one of their poster boys.[​IMG]

    While tattoos are highly popular displays of self-expression these days, you'd be hard-pressed to find a whole lot of Harley ink on those under 30.

    As Weyer notes, Harley “was too busy building themselves into a ‘brand' with stores in airports and malls to concentrate on making better bikes than the competition, and that's come back to bite them…”

    Yes, it's about content. In this case, the quality, style, and economy of its bikes.

    That sounds a lot like radio in the 80s and 90s, the go-go days where station valuations were through the roof, and ownership was “a license to make money.” As they used to say, even a 1-share in LA or NYC would yield impressive profits. And GMs could achieve their lifelong dream of ownership by focusing on medium and small markets for automatic profits.

    Not anymore. Brands that Boomers loved – whether a radio station or hog – mean very little to their kids and grandkids.

    4. Harley overpromised…and failed to deliver – It's one thing to see yourself as a venerable brand that will never lose its hallowed place in the minds and hearts of consumers here in America, and around the world. It's another to make good on your promises.[​IMG]

    And HD's new CEO, Jochen Zeitz, recently admitted to investors, “In the past years, we've over-committed and under-delivered; we are now committed to setting realistic goals.”

    Zeitz is the first non-American head of Harley, a branding expert from Germany who is credited with turning around Puma. Bringing in an outsider who doesn't drink the Harley Kool-Aid is a strategy the company shareholders hope can reinvigorate a tired brand.

    5. Harley failed to do its homework – In today's transportation economy, companies need extensive research to keep up with changing trends – like electrification.

    The company's failure to do research and investment in its future are big reasons why profits are projected to be so lackluster over the next few years.[​IMG]

    The good news is that HD's new Hardwire initiative supports both its traditional bike line as well as its electric future. But the plan has a hefty price tag – a whopping $190-250 million every year to get in the tech game. As Cycle World put it, it's “like balancing classic with cutting edge.” (Sounds like a radio format, doesn't it?)

    It's exciting to have a blank slate -especially to help redesign a shopworn brand. And it can be stimulating for a team to “whiteboard” new projects, to innovate and think “out of the box,” and to participate in brainstorms where “no idea is a bad idea.”

    But in our fast-moving pop culture world, playing from behind is a dangerous game. And the glow of reinvention wears off quickly, especially in this pandemic-fueled economy.

    6. Harley needs a new symbol – Yes, it's about the bikes you make – the content you create. There's no room for bad products, clunky technology, or a bad user experience. Consumers are smarter than that.

    [​IMG]
    YouTube
    But it's also about branding and the pop culture icons that capture our imaginations. In the 50s, it was James Dean. In the 60s, Fonda and Hopper in “Easy Rider” seized the image.

    And a few years later, it was Arthur Fonzarelli – better known as “The Fonz” – who glorified Harleys and Triumphs in the hit sitcom, “Happy Days,” for years and years.

    Set in Milwaukee, the show was a weekly mass appeal video showing America just how cool cycles truly were. (It turns out, by the way, that Henry Winkler who brilliantly played the part could barely ride a motorcycle.)

    Today, there are no “influencers” or YouTube stars showing off their hogs.
     
  11. Ny Mike

    Ny Mike Well-Known Member

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    LOL same old $hit please tell us something we don’t know please !
     
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  12. will

    will Bronze Member
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    Long read, and I believe the guy is onto something.
    Which one of you wants to get famous, be on tv show or a movie, ride around on a motorcycle and look cool? Preferably a Indian motorcycle.

    Wait a minute, didn’t we have that....Sons of Anarchy.
    Maybe it needs to be a show about nerds, geeks or a LGBQTXYZ riding a motorcycle....That’ll be cool
     
    #1012 will, Feb 17, 2021
    Last edited: Feb 17, 2021
  13. Baldhead_J

    Baldhead_J Gold Member
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    Mike, don't ruin it for those of us that don't know everything yet.
     
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  14. Lake City Larry

    Lake City Larry Well-Known Member

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    A good comparison of another company that got complacent in the 80’s and 90’s was General Motors, and would not be here now except for the bailout. Too many models that are repetitious was a common denominator for Harley and GM. But I believe the biggest failure for ANY company is to not recognize and replace flaws in their product,,,,,, and worse yet,,,,,,only fix the ones that can cause personal injury just out of fear from lawsuits. Another big contributing factor most analysts overlook is the lack of diversification,,,,,, truckers usually don’t just haul one product their whole life or else they wouldn’t have steady work,,,,,,farmers that grow only one crop or raise only one breed of animals usually do not have longevity in their profession either. Polaris has sufficient diversification in their product lines but they must also be careful with models that are repetitious. OVER-MODELING should be left to the ACCESSORIES department. Car dealerships always battle with having the wrong color or model in their inventory but do have a wider and more available network in which to dealer trade,,,,,unlike motorcycle dealerships. To this day, it still irritates me that Harley didn’t owe up to those worthless cam bearings that came in the best EVO engine they ever built! Winter is getting long and so is my post, take care Ny Mike and put some miles on for me will ya !! Larry
     
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  15. Lake City Larry

    Lake City Larry Well-Known Member

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    Thanks for posting this article Baldhead, it was a good read on a winter’s day! I’m hopeful to get out for a short ride by Tuesday next week! Larry
     
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  16. Ny Mike

    Ny Mike Well-Known Member

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    @Baldhead_J don’t get me wrong Baldhead. I’ve just seen so many of these articles in the last 5 yrs. Most are very very similar but for a different way of putting it. As Larry said and I’ve said in the past. Not removing and replacing known drivetrain problems but will sell you the fix ! Caught up with them. Between victory and indian finally giving the option to ride a good solid American made product to those who choose to ride American iron. For years there was no choice and they knew it. And took advantage of it to the fullest. Times up !
     
    #1016 Ny Mike, Feb 18, 2021
    Last edited: Feb 18, 2021
  17. Baldhead_J

    Baldhead_J Gold Member
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    The herd gets faster when pursued by lions.
     

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