Spirit Lake factory to offer current and historic Indian Motorcycle displays and Factory Tours featuring robotics assembly processes SPIRIT LAKE, IA (August 17, 2017) – Indian Motorcycle, America’s first motorcycle company founded in 1901, today announced the opening of an Experience Centre at its Spirit Lake manufacturing facility. Based in America’s heartland, the Spirit Lake Experience Centre is a free for motorcyclists looking to connect with the iconic American Indian Motorcycle brand. The Indian Motorcycle Spirit Lake Experience Centre will showcase current and historic Indian motorcycles and offer complementary behind-the-scenes tours of its world-class production facility. Visitors will observe the assembly process that’s conducted from start-to-finish with robotic machinery and witness new Indian bikes come right off the line. The Spirit Lake Experience Centre will also serve as a venue for private events. “As America’s first motorcycle company, we have a rich history and a loyal following of motorcyclists,” said Steve Menneto, President – Indian Motorcycle. “Right in America’s heartland, the Experience Centre not only serves as a unique destination for motorcyclists to engage with the brand, but also showcases our outstanding people who build premium motorcycles.” Steve Menneto opened the new Experience Centre with Spirit Lake employees, friends and family members during an honorary ribbon-cutting ceremony. Motorcyclists attending the Boji Bike Rally will have the opportunity to visit the Spirit Lake Experience Centre on Friday and Saturday, August 18 and 19, from 9am-2pm. The Experience Centre will be open for complementary tours on Mondays and Fridays from August 21 through to November 3, 2017. Tours will then reopen in 2018 and will be conducted through appointments only, which can be made by calling Indian Motorcycle Spirit Lake at 712-336-6955.